ClearTerms
Project Overview
Role
UX Designer & Researcher
Team
9 participants, including entrepreneurs, developers, business experts, designers, and a mentor
Focus Areas
User research, branding, UX design, product strategy
Tools Used
Figma, Miro, Google Docs, Adobe Illustrator, Vimeo
Context
ClearTerms was born from a 54-hour event, Sync the City, where teams transformed ideas into viable businesses. This project tackles a universal frustration: lengthy, incomprehensible legal terms. ClearTerms simplifies legal documents, turning legalese into actionable, user-friendly insights.
The Challenge
Legal terms and conditions are often ignored due to their complexity and lack of clarity. Users need a solution to quickly understand important details like data policies, hidden clauses, and cancellation terms.
Goals
Develop a research-backed solution addressing users’ pain points.
Validate the financial viability and market readiness of the product.
Research & Insights
Process
Conducted qualitative user interviews and distributed surveys to collect insights.
Findings
Users expressed widespread frustration with terms and conditions due to their lack of clarity.
Top concerns included difficulty finding critical clauses, lack of transparency, and fear of hidden terms.
Key Insight
Simplifying terms with plain-language summaries and tools to highlight user-prioritized clauses emerged as essential solutions.
Design Rationale & Process
Initial Concept
Pain Points Addressed
Complexity and lack of clarity in legal terms.
Design Goals
Simplify information while maintaining visual balance.
Wireframing & Prototyping
Early Iterations
Explored layout and interactions through basic wireframes.
Feedback Integration
Iterative testing led to key features like plain-language summaries and clause-highlighting options.
Visual Development
Branding
The branding process was essential to establishing a clear and cohesive brand identity for ClearTerms. This identity not only shaped the visual language of the project but also informed subsequent wireframing and design decisions, ensuring consistency across all aspects of the user experience.
Final Designs
Delivered high-fidelity mockups featuring an intuitive interface and clearly signposted features.
Integrated accessible tools for filtering and prioritizing legal clauses.
Results
Produced a complete prototype and design handoff for future development.
Positive user feedback emphasized improved accessibility and comprehension of legal documents.
Reflection
This experience deepened my understanding of conducting user research under pressure and iterating designs collaboratively. Integrating team feedback and connecting research to design outcomes were pivotal in delivering ClearTerms.
