I'm Benjamin, a designer based in London with roots in the USA.

I studied UX design at Norwich University of the Arts, worked in agency and consultancy roles, and learned to hold both user needs and business goals in the same hand.

I apply that thinking across sectors and systems to leave products and experiences better than I found them.

Selected work

Design starts the moment a decision is made, whether that's in Figma, a conversation, or with the help of AI.

© 2026 Benjamin Segall