I'm Benjamin — a designer based in London, with roots in the USA.

I studied UX design at Norwich University of the Arts, working across multiple agencies where I learned to hold both user needs and business goals in the same hand.

My aim is to apply design across sectors and systems, leaving things better than I found them.

Currently at IBM.

Selected work

“The best way to predict the future is to create it.” — Peter Drucker

© 2026 Benjamin Segall